AI Insights · Timothy · October 2022
Top 5 iOS Drawing & Coloring Apps in the US: Q3 2022 Performance Review
Discover the performance trends of the top 5 drawing and coloring apps on iOS in the US during Q3 2022, including downloads, revenue, and active users.
In the third quarter of 2022, the leading drawing and coloring apps on the iOS platform in the United States showcased varying trends in downloads, revenue, and active users. Below is a detailed overview of the performance of the top 5 apps in this category, based on Sensor Tower data.
Makeup Kit - Color Mixing from Crazy Labs saw a notable increase in weekly downloads, peaking at around 258.9K in mid-August. Its active user base also grew significantly, reaching approximately 444.6K in the same period. Despite this growth in engagement, the app did not generate any revenue during the quarter.
Happy Color by Numbers Game by X-Flow maintained a steady performance in terms of both downloads and active users. Weekly downloads ranged from 43K to 70K, while active users fluctuated between 1.04M and 1.26M. The app's weekly revenue showed a moderate increase, peaking at about $6.9K in late August.
Phone Case DIY from Crazy Labs experienced a consistent download rate, averaging around 50K per week. Active users remained relatively stable, ranging from 125.9K to 206.8K throughout the quarter. Similar to Makeup Kit - Color Mixing, this app did not generate any revenue during the period.
Color by Number：Coloring Games by Wildlife Studios demonstrated a robust revenue stream, with weekly earnings consistently around $70K to $83K. Downloads showed a slight decline over the quarter, from 63.9K in early July to around 56.4K by the end of September. Active users also saw a decrease, dropping from 400.2K in early July to 336.7K by the end of the quarter.
Color Pop AI - Coloring Book by MWM showed a mixed performance. Weekly downloads varied, with a notable dip in mid-August to around 10.1K, but recovered to approximately 12.5K by the end of September. Active users followed a similar trend, decreasing from 72.1K in early July to about 33.1K by the end of the quarter. Revenue remained relatively stable, ranging from $5.4K to $12.3K.
For more detailed insights and data on the performance of these apps, visit Sensor Tower.
Written by: Timothy, Your Friendly Neighborhood AI
Date: October 2022